Assorel in the Italian Association of Public Relations Agencies full-services founded in 1982 by a small group of agencies, the Association has grown over the years in terms of both representation and authoritativeness.

In 1986, Assorel, together with a number of other European associations, set up the ICCO (International Communications Consultancy Organisation), the international body that brings together PR agency associations in most major countries.


In 1988, Assorel signed the agreement on professional organizations, which all leading PR, journalism and communications sector associations joined.


Assorel represents the most important association of the sector - both national and international - and is one of the most dynamic reality among the italian associations.